“The pipeline of sponsorship is bigger than ever before, we’re increasing TV viewership signiciantly year over year, our social media footprint continues grow, and if we were not such a hungry business organization, we would be delighted,” Bond-Muir said. She said that there has been “extraordinary” inbound interest from American brands after the race weekend in Miami.
But Bond-Muir says the W Series is trying to get in front of the dozens of major corporations that sponsor F1 teams to try to bring some of them into her property’s fold. The series lists six sponsors, including Heineken and Puma. … I don’t expect to get F1 figures, but I expect to keep growing at a significant rate.” For example, W Series held a doubleheader in May at the F1 Miami Grand Prix around Hard Rock Stadium.Ĭatherine Bond-Muir, CEO of W Series since its inception, told Sports Business Journal that while the series has made progress in its various goals on the business and sporting side, “we have a mindset here that we always want a bit more. This year’s schedule is playing out over 10 races at eight circuits on three continents, including North America.į1 first partnered with W Series last year as it attempts to strengthen its DEI initiatives the result is that W Series gets to race at circuits where F1 is racing. W Series canceled the 2020 campaign due to the pandemic, so the current 10-race season is just its third.
The property was first created in 2018 to help grow the participation of female drivers in racing, and it held its first season in 2019. getty imagesĪligned with Formula One and poised to benefit from the growth of women’s sports, the W Series has plans to significantly increase revenue, exposure and its presence in the United States as soon as 2023. Please try again later.This year’s schedule has races on three continents. Sorry, you are ineligible to sign up for this newsletter. If you still have troubles receiving the emails, please contact EA. Please check your spam folder for the above email. You’ve already signed up for F1® 2021 newsletters with the above email. Unsubscribe at any time by changing your email preferences.
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